‘Dressing well is a form of good manners’

Launched in 2018, ELEGANT FASHION WAY by FATHIMA offers a wide range of apparels, from ethnic to western, indo western and even exclusive accessories that acentuate any woman’s unique sense of style and grace. Our clothing and accessories are carefully curated to provide our customers the latest fashion. We post new arrivals everyday to keep our customers up-to-beat with fashion.

EFW by FATHIMA is a fashionista’s best place to create a perfect & versatile wardrobe.

Beyond helping you look your best, EFW by Fathima strives to make every purchase a memorable experience. Our top priorities are excellent customer service, exceptionally quick order processing and ultra fast delivery.

We have sold more than 1 million products so far and we are humbled that we could succeed, despite the odds that we faced in our lovely journey. We are also proud that EFW screams ‘Customer’s Trust’ and we cannot be any happier because that is what we aimed to achieve.

Be it positive or constructive, your feedback is valued and we will always work on improving, thus serving you better. Not to mention the countless client pictures that we keep receiving on a daily basis. Honestly, your pictures motivate us to launch many more collections!

If you are a first time visitor or a devout long-time customer, we hope you will be enthralled with our EFW collection.

Happy Shopping!!

About the Founder – Ms FATHIMA

Hi there! My name is Fathima and I am an Engineer turned Entrepreneur. I started my business in 2018 with a passion to create a one of a kind shopping experience. I had a strong desire to create a site where women of all ages, shapes, sizes and budgets could find their dream outfit. Not just the perfect outfit but also accessories to match it with. I was determined to make fashion obtainable to every wonder woman, because I believe it is a woman’s outfit which impacts how they feel. My primary motive was and will always be to make every classy outfit affordable. I wanted to break the thought that quality clothing will be expensive. EFW offers high quality products at a very reasonable price just to make sure every single woman can afford fashion.

I am so thankful to each and every one of my client for being a part of my journey and for supporting me always. If not for you all, EFW by Fathima is not what it is today! Of course, we did our best to achieve, but the success that we are tasting today is primarily because of all your constant love and support.

Thank you for taking the time to know about me and my brand. You being here, whether you are a first time customer, a loyal long term customer, or simply just window shopping, I am so glad you are here. I hope you will allow us the opportunity to impress you!