{"title":"The Kurti Edit","description":"\u003cp\u003e\u003cem\u003eOur much-awaited kurti series.\u003c\/em\u003e Hand-finished floral cutwork, soft sheens and a whole garden on the back, made in small, limited batches. Made for workdays at 11 and dinners at 8.\u003c\/p\u003e","products":[{"product_id":"meraki-blue","title":"MERAKI BLUE KURTI","description":"\u003cp\u003e\u003cspan\u003esome pieces you design for the store. this one, i designed for myself first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ebrown and blue has always been my shade — the one i keep coming back to. so the moment i saw this kalamkari print on pure crepe silk, i knew it had to reach all of you. the slit, the back knot, the way it falls — every detail is something i wanted for myself and couldn’t keep to myself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003epremium, luxurious, and somehow the easiest thing to throw on. pair it with jeans or trousers and you’re ready for wherever the day takes you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ewhy you’ll love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003epure crepe silk — soft, fluid, with a gentle sheen and beautiful drape\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003elightweight and breathable, so it feels as good as it looks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ekalamkari-inspired print in indigo, earthy brown and cream\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eflattering back-knot detail + side slit for an effortless, modern silhouette\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003estyle it with denim, trousers or leggings — dressed up or down\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003efabric \u0026amp; care\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003efabric: pure crepe silk (2.5m used)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eprint: digital kalamkari\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ecare: dry clean recommended to keep the silk and colours at their best. gentle hand wash in cold water if needed, no wringing, dry in shade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003enote: colours may vary slightly due to screen and lighting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ea rare combination of colour, print and flow — you won’t find this one twice. ✨\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eDispatch \u0026amp; Delivery\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDispatch in 2-3 days\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e  Delivery time 7-9 business days after dispatch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease Note: Product colors may vary slightly from the images shown due to photography lighting, screen resolution, and display settings across different devices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"efwbyfathimastore","offers":[{"title":"XS","offer_id":50573956251871,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":50573956284639,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":50573956317407,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":50573956350175,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":50573956382943,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":50573956415711,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/4917\/0631\/files\/0FC5F2EC-2B2D-4689-AB61-A027887C1168.jpg?v=1784203311"},{"product_id":"your-heartmate-kurti","title":"YOUR HEARTMATE KURTI -PREORDER","description":"\u003cp\u003e\u003cspan\u003eGingham Check Cotton Kurti — Black \u0026amp; White\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eyour everyday fav, sorted.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ecut in soft cotton, this black and white gingham kurti keeps it clean and easy — with tiny hearts hidden in the checks for a detail people only catch up close. a square neckline and minimal puff sleeves keep the front polished, while a lace-up tie detail at the back adds the quiet drama.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ewith side slits for movement and an easy straight fall, it’s made to keep up with your day — meetings in the morning, events in the evening, and everything casual in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003estyle it with white palazzos and a stack of wooden bangles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003etyle it with white palazzos and a stack of wooden bangles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ethe details\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003efabric: soft cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eprint: black \u0026amp; white gingham with heart motifs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eneckline: square neck\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003esleeves: minimal puff\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eback: lace-up tie detail\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003efit: straight with side slits\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eperfect for: work, casual outings, evenings \u0026amp; everyday ethnic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ehandle with love — gentle wash to keep the checks crisp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDispatch \u0026amp; Delivery\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDispatch in 25 business days (Preorder)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e  Delivery time 7-9 business days after dispatch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease Note: Product colors may vary slightly from the images shown due to photography lighting, screen resolution, and display settings across different devices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"efwbyfathimastore","offers":[{"title":"XS","offer_id":50605119668447,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":50605119701215,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":50605119733983,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":50605119766751,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":50605119799519,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":50605119832287,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/4917\/0631\/files\/ED7F0B6F-D673-4531-9F69-BF1A19C39B2B.jpg?v=1785072024"},{"product_id":"he-looked-twice","title":"HE LOOKED TWICE","description":"\u003cp\u003e\u003cspan\u003eMade in pure mul chanderi, not regular mul, this set is soft, breathable and light with a fine drape. The deep violet base carries fuchsia and marigold florals with fresh green leaf vines, set inside fine grid lines. The same print runs from kurta to pant, so the whole set reads as one piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe A-line kurta comes in two styles, with sleeves or sleeveless. It has a full, graceful flare and is finished with dark green piping, a keyhole button back, and side pockets. It comes with matching straight pants in the same print.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery shade and every bloom was chosen and designed by me.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFabric: pure mul chanderi\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSet includes: kurta + pant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFabric used: 3 metres for the kurta and 2 metres for the pant, 5 metres in total\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKurta: A-line flare, available with sleeves or sleeveless, with piping, keyhole back and pockets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePant: straight fit with matching print\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned in-house by Fathima, EFW\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWear it to brunch, a festive lunch, or anywhere you want him to look twice. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDispatch \u0026amp; Delivery\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e           ••Dispatch in 3\/5 business days\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e  •••••••••Delivery time 7-9 business days after dispatch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease Note: Product colors may vary slightly from the images shown due to photography lighting, screen resolution, and display settings across different devices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"efwbyfathimastore","offers":[{"title":"XS - KURTA ONLY \/ With sleeve","offer_id":67917549895903,"sku":null,"price":2112.0,"currency_code":"INR","in_stock":true},{"title":"XS - KURTA ONLY \/ Without sleeve","offer_id":67917862469855,"sku":null,"price":2112.0,"currency_code":"INR","in_stock":true},{"title":"S - KURTA ONLY \/ With sleeve","offer_id":67930029392095,"sku":null,"price":2112.0,"currency_code":"INR","in_stock":true},{"title":"S - KURTA ONLY \/ Without sleeve","offer_id":67930029523167,"sku":null,"price":2112.0,"currency_code":"INR","in_stock":true},{"title":"M - KURTA ONLY \/ With sleeve","offer_id":67930029424863,"sku":null,"price":2112.0,"currency_code":"INR","in_stock":true},{"title":"M - KURTA ONLY \/ Without sleeve","offer_id":67930029555935,"sku":null,"price":2112.0,"currency_code":"INR","in_stock":true},{"title":"L - KURTA ONLY \/ With sleeve","offer_id":67930029457631,"sku":null,"price":2112.0,"currency_code":"INR","in_stock":true},{"title":"L - KURTA ONLY \/ Without sleeve","offer_id":67930029588703,"sku":null,"price":2112.0,"currency_code":"INR","in_stock":true},{"title":"XL - KURTA ONLY \/ With 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sleeve","offer_id":67917862568159,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true},{"title":"L -FULL SET \/ With sleeve","offer_id":67917520011487,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true},{"title":"L -FULL SET \/ Without sleeve","offer_id":67917862600927,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true},{"title":"XL - FULL SET \/ With sleeve","offer_id":67917520044255,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true},{"title":"XL - FULL SET \/ Without sleeve","offer_id":67917862633695,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/4917\/0631\/files\/36811F8E-A73D-4671-8AFC-32FA4687FBCA.jpg?v=1791039854"},{"product_id":"rose-on-repeat","title":"Rose on Repeat","description":"\u003cp\u003e\u003cstrong\u003erose on repeat\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003esoft on the outside, a whole garden on the back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ethe shade\u003c\/strong\u003e\u003cbr\u003ea dreamy blushing pink with a soft, glossy sheen that catches the light. fresh, flattering, and so easy to love.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ethe neckline\u003c\/strong\u003e\u003cbr\u003ea sweetheart neckline with a sharp little collar: sweet meets smart.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ethe back\u003c\/strong\u003e\u003cbr\u003ethe highlight. a floral cutwork yoke with a dip of deep maroon blooms, soft pink flowers and sage green leaves, with matching cuffs on the sleeves.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ethe vibe\u003c\/strong\u003e\u003cbr\u003ework at 11, dinner at 8: she handles both. just add white pants and you're done.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWork: floral cutwork patch on back yoke and sleeve cuffs\u003c\/li\u003e\n\u003cli\u003eSizes: XS–XXL · kurti only\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFW by 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